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An Experimental Examination of the Price-Quality Relationship · Study

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ArticleAn Experimental Examination of the Price-Quality Relationship

J. Douglas McConnell1968

Article1968

An Experimental Examination of the Price-Quality Relationship

J. Douglas McConnell

70 citations·0/0 files stored·The Journal of Business

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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1987Pricing Strategies and Residential Property Selling Prices 2005Dynamics of price sensitivity among mobile service customers 1996Impact of product information on the use of price as a quality cue 1993The price-warranty contract and product attitudes 1988A Review of the Issues Involved in Quality Improvement 1970Real and Hypothetical Shop Situations in Market Research 1999The Use of Price and Warranty Cues in Product Evaluation 1997Dynamics of the relationship between product features, quality evaluation, and pricing

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Year1968

Typearticle

Published1968-01-01

VenueThe Journal of Business

ISSN-L0021-9398

Languageen

Citations70

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1086/295134

openalex_workW2008239343

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