Article1996

Impact of product information on the use of price as a quality cue

59 citations0/0 files storedPsychology and Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

The use of price in subjective product quality evaluations is influenced by the nature and availability of other product information. Empirical investigation of this proposition indicated that the utilization of price as a quality cue diminished in relation to the quantity and quality of intrinsic attribute information. However, for one of the two products investigated this diminished influence reversed when a large amount of information was provided. © 1996 John Wiley & Sons, Inc.

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2025Advances in Consumer Research 2013Experimental Design: Procedures for the Behavioral Sciences 1969Experimental Design: Procedures for the Behavioral Sciences.1979An Information Processing Theory of Consumer Choice 1982Country-of-Origin Effects on Product Evaluations 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

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