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An Experimental Examination of the Price-Quality Relationship
0 references·16 citing·53 second hop
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  • 1987Pricing Strategies and Residential Property Selling Prices75 cited
  • 2005Dynamics of price sensitivity among mobile service customers60 cited
  • 1996Impact of product information on the use of price as a quality cue59 cited
  • 1993The price-warranty contract and product attitudes47 cited
  • 1988A Review of the Issues Involved in Quality Improvement46 cited
  • 1970Real and Hypothetical Shop Situations in Market Research45 cited
  • 1999The Use of Price and Warranty Cues in Product Evaluation37 cited
  • 1997Dynamics of the relationship between product features, quality evaluation, and pricing36 cited
  • 2013The Taiwan national quality award and market value of the firms: An empirical study33 cited
  • 2019Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight31 cited
  • 2018Does impact of price endings differ for the non-green and green products? Role of product categories and price levels27 cited
  • 2007The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention27 cited
  • 2007Price Sensitivity Measurement and New Product Pricing: A Cognitive Response Approach25 cited
  • 2009Moderating Effects of Emotion on the Perceived Fairness of Price Increases

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23 cited
  • 2004Incorporating price sensitivity measurement into the software engineering process22 cited
  • 2010Brand, knowledge, and false sense of security16 cited