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A Note on Some Experimental Findings About the Meanings of Price · Study

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ArticleA Note on Some Experimental Findings About the Meanings of Price

HAROLD JACK LEAVITT1954

Article1954

A Note on Some Experimental Findings About the Meanings of Price

HAROLD JACK LEAVITT

267 citations·0/0 files stored·The Journal of Business

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Consumer Market Behavior and Pricing Economic Theory and Institutions Economic theories and models

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1972Consumer Expectations, Product Performance, and Perceived Product Quality 1984Conspicuous Consumption: A Literature Review 2005Perspectives on consumer decision making: an integrated approach 2017Value co-creation in a sharing economy: The end of price wars?2005The Quality of Price as a Quality Cue 2011Psychological Distance and the Dual Role of Price 1968The Development of Brand Loyalty: An Experimental Study 1976The Influence of Price Differences and Brand Familiarity on Brand Preferences

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Year1954

Typearticle

Published1954-01-01

VenueThe Journal of Business

ISSN-L0021-9398

Languageen

Citations267

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1086/294039

openalex_workW2081973506

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