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A Note on Some Experimental Findings About the Meanings of Price
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  • 1972Consumer Expectations, Product Performance, and Perceived Product Quality270 cited
  • 1984Conspicuous Consumption: A Literature Review223 cited
  • 2005Perspectives on consumer decision making: an integrated approach218 cited
  • 2017Value co-creation in a sharing economy: The end of price wars?211 cited
  • 2005The Quality of Price as a Quality Cue203 cited
  • 2011Psychological Distance and the Dual Role of Price192 cited
  • 1968The Development of Brand Loyalty: An Experimental Study191 cited
  • 1976The Influence of Price Differences and Brand Familiarity on Brand Preferences181 cited
  • 1994A Study of Price and Quality in Service Operations160 cited
  • 1996Causes and Consequences of Price Premiums143 cited
  • 1971Is There a Generalized Price-Quality Relationship?143 cited
  • 1968The Price-Quality Relationship in an Experimental Setting135 cited
  • 2015Do luxury room amenities affect guests’ willingness to pay?125 cited
  • 1969The Price-Quality Relationship: An Extension123 cited
  • 1973Price Reliance: Existence and Sources118 cited

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  • 1997Transaction utility effects when quality is uncertain112 cited