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Marcel Weverbergh · Study

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Marcel Weverbergh

8 works· latest 2011· 1 institutionscluster: provisional

h-index8

i107

Citations313

Works here8

78

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81

85

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11

Most cited in this library

On the Prediction Power of Market Share Attraction Models1981 · 126 citations
Note—Competitive Bidding with Asymmetric Information Reanalyzed1979 · 51 citations
Strategic Behaviour under European Antidumping Duties2001 · 31 citations
Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views1985 · 31 citations
Cost Uncertainty in Competitive Bidding Models1978 · 29 citations

Works

8 shown

The effectiveness of high-frequency direct-response commercials

International Journal of Research in Marketing·2011·3 authors

9citations

The Effect of Mixed Emotions in Advertising: The Moderating Role of Discomfort with Ambiguity

Advances in international marketing·2007·3 authors·chapter

12citations

Strategic Behaviour under European Antidumping Duties

International Journal of the Economics of Business·2001·3 authors

31citations

Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views

Journal of Marketing Research·1985·2 authors

31citations

Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views

Journal of Marketing Research·1985·2 authors

24citations

On the Prediction Power of Market Share Attraction Models

Journal of Marketing Research·1981·2 authors

126citations

Note—Competitive Bidding with Asymmetric Information Reanalyzed

Management Science·1979·1 author

51citations

Cost Uncertainty in Competitive Bidding Models

Journal of the Operational Research Society·1978·2 authors

29citations