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Murugesan Punniyamoorthy · Study

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Murugesan Punniyamoorthy

10 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0002-9315-2550

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Citations692

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Most cited in this library

A strategic model using structural equation modeling and fuzzy logic in supplier selection2010 · 167 citations
An empirical model for brand loyalty measurement2007 · 145 citations
Assessment of supply chain risk: scale development and validation2013 · 122 citations
Balanced score for the balanced scorecard: a benchmarking tool2008 · 112 citations
Performance measurement - A balanced score card approach2008 · 75 citations

Works

10 shown

A study on knowledge sharing behavior among academicians in India

Knowledge Management & E-Learning An International Journal·2019·2 authors·Open access

16citations

Modeling brand resonance score (BRS) – an application in financial services

Journal of Modelling in Management·2017·2 authors

10citations

Brand resonance score for CBBE model: an application in financial services

Benchmarking An International Journal·2017·4 authors

13citations

Identification of a standard AI based technique for credit risk analysis

Benchmarking An International Journal·2016·2 authors

20citations

Assessment of supply chain risk: scale development and validation

Benchmarking An International Journal·2013·3 authors

122citations

A strategic model using structural equation modeling and fuzzy logic in supplier selection

Expert Systems with Applications·2010·3 authors

167citations

Modified closed loop model for service performance management

International Journal of Quality & Reliability Management·2009·3 authors

12citations

Balanced score for the balanced scorecard: a benchmarking tool

Benchmarking An International Journal·2008·1 author

112citations

Performance measurement - A balanced score card approach

·2008·4 authors

75citations

An empirical model for brand loyalty measurement

Journal of Targeting Measurement and Analysis for Marketing·2007·2 authors

145citations