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ArticleAn empirical model for brand loyalty measurement

Murugesan Punniyamoorthy2007

Article2007

An empirical model for brand loyalty measurement

Murugesan Punniyamoorthy · Prasanna Mohan Raj

145 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2025Advances in Consumer Research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Whence Consumer Loyalty?2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2001Consumer perceived value: The development of a multiple item scale 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

Cited by

2021Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand 2016The Relationship Between Marketing Mix And Customer Loyalty In Hijab Industry: The Mediating Effect Of Customer Satisfaction 2013Love and Satisfaction Drive Persistent Stickiness: Investigating International Tourist Hotel Brands 2021The role of customer experience in the effect of online flow state on customer loyalty

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Year2007

Typearticle

Published2007-09-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations145

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/palgrave.jt.5750044

openalex_workW1991587231

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2014

Understanding CSR from the perspective of Chinese diners: the case of McDonald’s

2014Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs

2018Brand fidelity: a relationship maintenance perspective

2015Brand Trust: Scale Development and Validation