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Harold W. Berkman · Study
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Author
Harold W. Berkman
6 works
· latest 1992
· 1 institutions
cluster: provisional
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6
i10
5
Citations
282
Works here
6
76
77
78
86
87
92
Most cited in this library
Consumer Behavior: Concepts and Strategies
1978 · 179 citations
Advertising concepts and strategies
1986 · 34 citations
The Human Relations of Organizations
1987 · 23 citations
Corporate Ethics: Who Cares?
1977 · 19 citations
Twenty years of the journal
1992 · 18 citations
Works
6 shown
Twenty years of the journal
Journal of the Academy of Marketing Science
·
1992
·
1 author
18
citations
The Human Relations of Organizations
·
1987
·
2 authors
·
book
23
citations
Advertising concepts and strategies
·
1986
·
2 authors
·
book
34
citations
Consumer Behavior: Concepts and Strategies
Journal of Marketing Research
·
1978
·
3 authors
·
other
179
citations
Corporate Ethics: Who Cares?
Journal of the Academy of Marketing Science
·
1977
·
1 author
19
citations
Social Class and Consumer Behavior: A Review for the 70's
Journal of the Academy of Marketing Science
·
1976
·
2 authors
9
citations