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Consumer Behavior: Concepts and Strategies · Study

WorkConsumer Behavior: Concepts and Strategies

Thomas E. Barry1978

Work1978

Consumer Behavior: Concepts and Strategies

Thomas E. Barry · Harold W. Berkman · Christopher C. Gilson

179 citations·0/0 files stored·Journal of Marketing Research

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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Year1978

Typeother

Published1978-08-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations179

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.2307/3150615

openalex_workW2074564168

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