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Deepa Chandrasekaran · Study
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Author
Deepa Chandrasekaran
6 works
· latest 2026
· 2 institutions
cluster: provisional
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Most cited in this library
A Critical Review of Marketing Research on Diffusion of New Products
2007 · 183 citations
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
2008 · 157 citations
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
2015 · 131 citations
A Critical Review of Marketing Research on Diffusion of New Products
2018 · 44 citations
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
2024 · 6 citations
Works
6 shown
Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development
Journal of Marketing
·
2026
·
3 authors
·
Open access
1
citations
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
Journal of Business Ethics
·
2024
·
4 authors
6
citations
A Critical Review of Marketing Research on Diffusion of New Products
Routledge eBooks
·
2018
·
1 author
·
chapter
44
citations
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
Journal of the Academy of Marketing Science
·
2015
·
3 authors
131
citations
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
Marketing Science
·
2008
·
2 authors
·
Open access
157
citations
A Critical Review of Marketing Research on Diffusion of New Products
Emerald Group Publishing Limited eBooks
·
2007
·
2 authors
·
chapter
183
citations