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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Jun Rong Myers · Study

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Jun Rong Myers

3 works· latest 2016· 1 institutionscluster: provisional

h-index3

i103

Citations74

Works here3

11

13

16

Most cited in this library

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude2013 · 27 citations
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising2016 · 24 citations
Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring2011 · 23 citations

Works

3 shown

The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising

Journal of Marketing Communications·2016·2 authors

24citations

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

Journal of Marketing Communications·2013·2 authors

27citations

Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring

Journal of Marketing Communications·2011·2 authors

23citations