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John A. McCarty · Study

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John A. McCarty

9 works· latest 2007· 3 institutionscluster: provisional

h-index9

i109

Citations1,752

Works here9

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Most cited in this library

Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy1995 · 711 citations
Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression2007 · 307 citations
Perception of Child, Child-Rearing Values, and Emotional Distress as Mediating Links between Environmental Stressors and Observed Maternal Behavior1984 · 243 citations
The Measurement of Personal Values in Survey Research2000 · 170 citations
The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application1993 · 107 citations

Works

9 shown

Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

Journal of Business Research·2007·2 authors

307citations

The Future of Television Advertising

Marketing / Communication·2005·3 authors·chapter

21citations

Product Placement: The Nature of the Practice and Potential Avenues of Inquiry

·2003·1 author

73citations

The Measurement of Personal Values in Survey Research

Public Opinion Quarterly·2000·2 authors

170citations

Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

Journal of Advertising·1995·3 authors

711citations

The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application

Journal of Advertising·1993·2 authors

107citations

Ethnicity, acculturation, and the importance of product attributes

Psychology and Marketing·1987·3 authors

73citations

Perception of Child, Child-Rearing Values, and Emotional Distress as Mediating Links between Environmental Stressors and Observed Maternal Behavior

Child Development·1984·5 authors

243citations

Mother's Age as a Predictor of Observed Maternal Behavior in Three Independent Samples of Families

Journal of Marriage and the Family·1984·5 authors

47citations