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Gérald Mazzalovo · Study

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Gérald Mazzalovo

9 works· latest 2020· 2 institutionscluster: provisional

h-index9

i109

Citations496

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Most cited in this library

Luxury Brand Management: A World of Privilege2008 · 254 citations
Reviving sleeping beauty brands by rearticulating brand heritage2016 · 104 citations
Pro Logo: Brands as a Factor of Progress2003 · 35 citations
Pro Logo2004 · 24 citations
Management et Marketing du Luxe2015 · 23 citations

Works

9 shown

Luxury Brand Management in Digital and Sustainable Times

Wiley eBooks·2020·2 authors·book

12citations

Reviving sleeping beauty brands by rearticulating brand heritage

Journal of Business Research·2016·2 authors

104citations

The Long March of the Chinese Luxury Industry towards Globalization: Questioning the Relevance of the “China Time-honored Brand” Label

Luxury·2015·2 authors

13citations

Management et Marketing du Luxe

Dunod eBooks·2015·2 authors·book

23citations

Gestion expressive des marques dans un contexte de baroquisation

Décisions Marketing·2014·2 authors·Open access

13citations

Brand Aesthetics

Palgrave Macmillan UK eBooks·2012·1 author·book

18citations

Luxury Brand Management: A World of Privilege

·2008·2 authors

254citations

Palgrave Macmillan UK eBooks·2004·2 authors·book

24citations

Pro Logo: Brands as a Factor of Progress

·2003·3 authors·book

35citations