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Reviving sleeping beauty brands by rearticulating brand heritage · Study

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ArticleReviving sleeping beauty brands by rearticulating brand heritage

Delphine Dion2016

Article2016

Reviving sleeping beauty brands by rearticulating brand heritage

Delphine Dion · Gérald Mazzalovo

104 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Nostalgia and Consumer Behavior

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References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1986The Invention of Tradition 1995Handbook of Qualitative Research.1989MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS.1994Analysis and Interpretation of Qualitative Data in Consumer Research 1969The Discovery of Grounded Theory: Strategies for Qualitative Research 1998Grounded Theory Methodology 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Cited by

2018Destination branding and overtourism 2019Nostalgia marketing and (re-)enchantment 2022Mobile payment adoption in Latin America 2018License to Assemble: Theorizing Brand Longevity 2022The role of brand coolness in the masstige co-branding of luxury and mass brands 2021The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products

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2015Persona-fied brands: managing branded persons through personaarticle · 8 shared references 2019Making sense of heritage luxury brands: consumer perceptions across different age groupsarticle · 8 shared references 2017Brands using historical references: a consumers’ perspectivearticle · 8 shared references 2019Nostalgia marketing and (re-)enchantmentarticle · 7 shared references 2019Consumers’ brand heritage experience: between acceptance and resistancearticle · 7 shared references 2017When the arts inspire businesses: Museums as a heritage redefinition tool of brandsarticle · 7 shared references

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Year2016

Typearticle

Published2016-05-12

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations104

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2016.04.105

openalex_workW2393558951

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2018

A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis

2021Brand narratives: Content and consequences among heritage brands