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Kent Μ. Lancaster · Study

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Kent Μ. Lancaster

6 works· latest 1990· 1 institutionscluster: provisional

h-index6

i106

Citations152

Works here6

83

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90

Most cited in this library

How Leading Advertising Agencies Perceive Effective Reach and Frequency1985 · 33 citations
Brand Advertising Competition and Industry Demand1984 · 32 citations
Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers1983 · 31 citations
Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors1986 · 22 citations
Advertising Faculty Describes Theory V. Practice Debate1990 · 20 citations

Works

6 shown

Advertising Faculty Describes Theory V. Practice Debate

Journalism & Mass Communication Educator·1990·3 authors

20citations

Strategic media planning

NTC Business Books·1989·1 author·book

14citations

Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors

Journal of Advertising·1986·3 authors

22citations

How Leading Advertising Agencies Perceive Effective Reach and Frequency

Journal of Advertising·1985·3 authors

33citations

Brand Advertising Competition and Industry Demand

Journal of Advertising·1984·1 author

32citations

Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers

Journal of Advertising·1983·2 authors

31citations