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Advertising Faculty Describes Theory V. Practice Debate · Study

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ArticleAdvertising Faculty Describes Theory V. Practice Debate

Kent Μ. Lancaster1990

Article1990

Advertising Faculty Describes Theory V. Practice Debate

Kent Μ. Lancaster · Helen E. Katz · Jungsik Cho

20 citations·0/0 files stored·Journalism & Mass Communication Educator

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Journalism and Media Studies Marketing and Advertising Strategies Management and Marketing Education

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2025Advances in Consumer Research

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2007What Advertising Educators think about Advertising Education 2010Preparing Young Creatives for an Interactive World: How Possible is It?1996Rankings of Advertising Programs by Advertising Educators 2001Teaching TV Advertising Creative Using Digital Video on the Desktop

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Year1990

Typearticle

Published1990-03-01

VenueJournalism & Mass Communication Educator

ISSN-L0022-5517

Languageen

Citations20

Files0 public / 0

ShelfJournalism and Media Studies

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doi10.1177/107769589004500102

openalex_workW1993889129

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