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Advertising Faculty Describes Theory V. Practice Debate
1 references·5 citing·20 second hop
Advertising Faculty Describes Theory V. Practice Debate (1990)Advertising Faculty Describes Theory V. P…Advances in Consumer Research (2025)Advances in Consumer ResearchProfessionals' views of comparative advertising and the scholarly research literature: A review and synthesis (2014)Professionals' views of compa…Preparing Young Creatives for an Interactive World: How Possible is It? (2010)Preparing Young Creatives for…What Advertising Educators think about Advertising Education (2007)What Advertising Educators th…Teaching TV Advertising Creative Using Digital Video on the Desktop (2001)Teaching TV Advertising Creat…Rankings of Advertising Programs by Advertising Educators (1996)Rankings of Advertising Progr…Estimating Nonresponse Bias in Mail Surveys (1977)Current issues and research in advertising (1978)The making of modern advertising (1983)Experiential Learning : Experience as the Source of Learning and Development (1983)Creative strategy in advertising (1985)Media education and the liberal arts : a blueprint for the new professionalism (1992)Team Teaching of Creative Advertising and Public Relations Courses (2016)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Analyzing social settings : a guide to qualitative observation and analysis (1971)The Death of Advertising (1994)Mass Media Research: An Introduction (1991)Web Surveys (2000)Mail and internet surveys : the tailored design method (2007)Expectations for Advertising and Public Relations Education From Agency Executives: A Comparative Study Between China and the United States (2018)Keeping Up With Fast-Paced Industry Changes—Digital Media Education in U.S. Advertising and PR Programs (2019)Mail Surveys and Response Rates: A Literature Review (1975)Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988 (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited

Cited by

  • 2007What Advertising Educators think about Advertising Education13 cited
  • 2010Preparing Young Creatives for an Interactive World: How Possible is It?11 cited
  • 1996Rankings of Advertising Programs by Advertising Educators10 cited
  • 2014Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis10 cited
  • 2001Teaching TV Advertising Creative Using Digital Video on the Desktop9 cited

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