Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988

Abstract

The research productivity of a discipline should be reviewed and reported upon periodically. Especially important in such a “disciplinary review” is an assessment of institutional contributions, as well as contributions of individual authors. A number of such research assessments have been made in the last twenty-five years; however, there has been no study that has covered the complete histories of the leading advertising journals. This paper documents all primary articles in the Journal of Advertising Research, Journal of Advertising, and Current Issues and Research in Advertising from their inaugural issues through the end of 1988. More than 1,500 articles and 2,500 authors are included in this study, which presents the institutions and authors who contribute most frequently to these top three advertising journals.

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