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Sanal Kumar Velayudhan · Study

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Sanal Kumar Velayudhan

14 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0003-1138-8349

h-index5

i105

Citations161

Works here14

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Most cited in this library

Dissemination of solar photovoltaics: a study on the government programme to promote solar lantern in India2003 · 68 citations
Rural Marketing: Targeting the Non-urban Consumer2002 · 38 citations
Outshopping in rural periodic markets: a retailing opportunity2014 · 20 citations
Understanding consumer's attitude towards retail store in stockout situations2008 · 19 citations
Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services2015 · 15 citations

Works

14 shown

Rural Marketing

Routledge eBooks·2023·1 author·chapter

1citations

Strategies for Rural Markets

Routledge eBooks·2023·1 author·chapter

0citations

Emerging Channels in Rural Market

Routledge eBooks·2023·1 author·chapter

0citations

Positioning for Value

Routledge eBooks·2023·1 author·chapter

0citations

Service Creation and Delivery in Fragmented Rural Market

Routledge eBooks·2023·1 author·chapter

0citations

Rural Marketing

Routledge eBooks·2023·1 author·book

0citations

SAgA of Rural Market Segmentation

Routledge eBooks·2023·1 author·chapter

0citations

Traditional Rural Retail Institutions Beyond the Village Shop

Routledge eBooks·2023·1 author·chapter

0citations

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services

Journal of Brand Management·2015·2 authors

15citations

Outshopping in rural periodic markets: a retailing opportunity

International Journal of Retail & Distribution Management·2014·1 author

20citations

Understanding consumer's attitude towards retail store in stockout situations

Asia Pacific Journal of Marketing and Logistics·2008·2 authors

19citations

Asian Case Research Journal·2005·1 author

0citations

Dissemination of solar photovoltaics: a study on the government programme to promote solar lantern in India

Energy Policy·2003·1 author

68citations

Rural Marketing: Targeting the Non-urban Consumer

·2002·1 author·other

38citations