Rural Marketing: Targeting the Non-urban Consumer

Sanal Kumar Velayudhan

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Innovation and Socioeconomic Development Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n Consumer, New Delhi : Response Books, 2007, 249 pp . Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205

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