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Rural Marketing: Targeting the Non-urban Consumer
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Cited by

  • 2020Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India24 cited
  • 2009Rural Marketing16 cited
  • 2013Challenges and Opportunities of Indian Rural Market14 cited
  • 2021Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis11 cited
  • 2013An Investigation of Consumer Buying Behavior for FMCG: An Empirical Study of Rural Haryana9 cited
  • 2013Rural Retail Innovations in India: New Dimension in Marketing6 cited
  • 2013Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration5 cited
  • 2024A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces4 cited
  • 2018Reflections from a Periodic Market in Rural India4 cited
  • 2012ROLE OF HAATS IN THE DEVELOPMENT OF RURAL MARKETS3 cited
  • 2021The rural economy governing strategies of rural marketing for consumer durables in India0 cited

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