A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges

Abstract

Today retail in not a new word for Indian customer, however the rising retail formats are changing the entire image as well as creating tough issues and challenges in front of Indian retailers. They are now designing and modifying their retail format having variety of retail products with several services for untouched segment of the rural market. In this paper, researcher examines the retail prospects in the development of rural market and share the challenges faced by the retailer for capturing rural market. This review paper attempts to provide a brief literature on rural marketing and finally offers policy recommendations for better performance of rural markets and to observe the potentiality of Indian Rural Markets This study is also an attempt to find that how to explore the potential of rural retail market of India, accessing their needs for products, brands and finding out various problems are being faced by rural markets. Further, this paper explores how retail companies have been able to have an impact in the rural segment through effective marketing strategies.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 0 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.