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A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges
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A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges (2015)A Review on Retailing Prospects of Indian…INDIAN RURAL MARKET: OPPORTUNITIES AND CHALLENGES (2016)INDIAN RURAL MARKET: OPPORTUN…The Challenges and Strategies of Marketing in Rural India (2013)The Challenges and Strategies…Rural Retail Innovations in India: New Dimension in Marketing (2013)Rural Retail Innovations in I…Rural Marketing: A Case Study On Hindustan Unilever Limited (2013)Rural Marketing: A Case Study…INDIAN RURAL MARKET: CHALLENGES AND WAYS AHEAD (2013)INDIAN RURAL MARKET: CHALLENG…Rural Marketing in India –Challenges, Opportunities and Strategies (2012)Rural Marketing in India –Cha…PROSPECTS AND PROBLEMS OF INDIAN RURAL MARKETS (2012)PROSPECTS AND PROBLEMS OF IND…MARKETING OF RURAL HANDICRAFT PRODUCTS THROUGH RETAIL FORMAT: A SYNTHETIC REVIEW (2012)MARKETING OF RURAL HANDICRAFT…Marketing to rural india: A changing paradigm (2010)Marketing to rural india: A c…Serving the world's poor: innovation at the base of the economic pyramid (2007)Rural Marketing: Targeting the Non-urban Consumer (2002)The Effect of a Market Orientation on Business Profitability (1990)Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines (2008)The fortune at the bottom of the pyramid (2010)Innovation as a booster of rural artisan entrepreneurship: a case study of black pottery (2018)How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises (2019)Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach (2022)Rural Marketing: Indian Perspective (2005)INNOVATIONS IN RURAL MARKETING IN INDIA: A CRITICAL REVIEW OF SELECT CASES (2016)Infrastructure Development and Changing Market Penetration of Consumer Durables in Rural India (2017)Language and identity: The dynamics of linguistic clustering in multinational enterprises (2024)Liquidity - profitability tradeoff: An empirical investigation in an emerging market (2004)Emerging Trends in Indian Rural Marketing (2020)Internet of Things in FMCG Sector for Better Penetration in Rural India (2023)Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context (2024)Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG (2012)Bank-specific and macro-economic determinants of profitability of Indian commercial banks: A panel data approach (2018)The determinants of profitability of Indian commercial banks: A panel data approach (2018)The determinants of liquidity of Indian listed commercial banks: A panel data approach (2019)From Cost to Frugal And Reverse Innovation (2014)Managing dual business models in emerging markets: an ambidexterity perspective (2015)Gaining Mutual Benefits Through Business-non-profit Partnership in Base-of-the-Pyramid Markets: A Relational View (2019)
this work references cited by second hop

References

  • 2012MARKETING OF RURAL HANDICRAFT PRODUCTS THROUGH RETAIL FORMAT: A SYNTHETIC REVIEW22 cited
  • 2012PROSPECTS AND PROBLEMS OF INDIAN RURAL MARKETS20 cited
  • 2016INDIAN RURAL MARKET: OPPORTUNITIES AND CHALLENGES16 cited
  • 2013Rural Marketing: A Case Study On Hindustan Unilever Limited9 cited
  • 2010Marketing to rural india: A changing paradigm9 cited
  • 2013The Challenges and Strategies of Marketing in Rural India7 cited
  • 2013Rural Retail Innovations in India: New Dimension in Marketing6 cited
  • 2013INDIAN RURAL MARKET: CHALLENGES AND WAYS AHEAD2 cited
  • 2012Rural Marketing in India –Challenges, Opportunities and Strategies1 cited

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