MARKETING OF RURAL HANDICRAFT PRODUCTS THROUGH RETAIL FORMAT: A SYNTHETIC REVIEW

Karunesh Saxena

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Innovation and Socioeconomic Development Consumer Retail Behavior Studies Social and Economic Development in India

Abstract

The importance of rural sector in Indian economy cannot be undermined. There have been many multinational organizations that have been attempted to tap the potential of rural market through aggressive marketing strategies.

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References

1990The Effect of a Market Orientation on Business Profitability 2010The fortune at the bottom of the pyramid 2008Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines 2011Empowering rural consumers in emerging markets 2009The reality of India: folding constraints into business strategy 2012A framework for assessing the impacts of community‐based enterprises on household poverty

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