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MARKETING OF RURAL HANDICRAFT PRODUCTS THROUGH RETAIL FORMAT: A SYNTHETIC REVIEW
6 references·7 citing·48 second hop
MARKETING OF RURAL HANDICRAFT PRODUCTS THROUGH RETAIL FORMAT: A SYNTHETIC REVIEW (2012)MARKETING OF RURAL HANDICRAFT PRODUCTS TH…A framework for assessing the impacts of community‐based enterprises on household poverty (2012)A framework for assessing the…Empowering rural consumers in emerging markets (2011)Empowering rural consumers in…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …The reality of India: folding constraints into business strategy (2009)The reality of India: folding…Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines (2008)Understanding key factors in …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach (2022)Exploring the culture–creativ…Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages (2020)Digital marketing access as a…How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises (2019)How does customer and supplie…Innovation as a booster of rural artisan entrepreneurship: a case study of black pottery (2018)Innovation as a booster of ru…The economic and social importance of unorganized retailers in rural India (2015)The economic and social impor…A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges (2015)A Review on Retailing Prospec…Handicraft Products: Identify the Factors that Affecting the Buying Decision of Customers (The Viewpoints of Swedish Shoppers) (2013)Handicraft Products: Identify…Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)Strategic management of small firms in hostile and benign environments (1989)The asset vulnerability framework: Reassessing urban poverty reduction strategies (1998)Social entrepreneurship research in Asia-Pacific: perspectives and opportunities (2017)Farmers’ Perception and Drivers of Membership in Rice Production Community Enterprises: Evidence from the Central Region, Thailand (2019)What drives an innovative behaviour of sustainable community-based enterprises? Insights from a qualitative case study (2021)Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View (2007)The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)Microlending in emerging economies: Building a new line of inquiry from the ground up (2011)The New Heretics (2014)Can profit and sustainability goals co-exist? New business models for hybrid firms (2017)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Serving the world's poor, profitably. 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this work references cited by second hop

References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2008Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines66 cited
  • 2011Empowering rural consumers in emerging markets35 cited
  • 2009The reality of India: folding constraints into business strategy28 cited
  • 2012A framework for assessing the impacts of community‐based enterprises on household poverty21 cited

Cited by

  • 2018Innovation as a booster of rural artisan entrepreneurship: a case study of black pottery70 cited
  • 2022Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach42 cited
  • 2019How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises31 cited
  • 2020Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages18 cited
  • 2015The economic and social importance of unorganized retailers in rural India12 cited
  • 2013Handicraft Products: Identify the Factors that Affecting the Buying Decision of Customers (The Viewpoints of Swedish Shoppers)11 cited
  • 2015A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges0 cited

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