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Paromita Goswami · Study

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Paromita Goswami

5 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-0924-2335

h-index5

i105

Citations379

Works here5

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Most cited in this library

Social entrepreneurship: Creating value in the context of institutional complexity2017 · 145 citations
Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?2009 · 140 citations
Is the urban Indian consumer ready for clothing with eco‐labels?2008 · 59 citations
Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study on the urban college‐goers of India2007 · 24 citations
Integrating social enterprise and social marketing with shadow framework2020 · 11 citations

Works

5 shown

Integrating social enterprise and social marketing with shadow framework

Journal of Social Marketing·2020·1 author

11citations

Social entrepreneurship: Creating value in the context of institutional complexity

Journal of Business Research·2017·3 authors

145citations

Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?

Asia Pacific Journal of Marketing and Logistics·2009·1 author

140citations

Is the urban Indian consumer ready for clothing with eco‐labels?

International Journal of Consumer Studies·2008·1 author

59citations

Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study on the urban college‐goers of India

Young Consumers Insight and Ideas for Responsible Marketers·2007·2 authors

24citations