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Terence Motsi · Study
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Author
Terence Motsi
1 works
· latest 2019
· 1 institutions
cluster: provisional
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National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model
2019 · 51 citations
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National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model
Journal of International Consumer Marketing
·
2019
·
2 authors
51
citations