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Riza Casidy · Study
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Author
Riza Casidy
40 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0002-6836-245X
Works
40 shown
Drivers of strategic green marketing orientation: An SME owner-manager perspective
Journal of Retailing and Consumer Services
·
2024
·
3 authors
·
Open access
20
citations
The effects of B2B sustainable brand positioning on relationship outcomes
Industrial Marketing Management
·
2023
·
2 authors
·
Open access
47
citations
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
European Journal of Marketing
·
2022
·
4 authors
33
citations
The effects of supplier B2B sustainability positioning on buyer performance: The role of trust
Industrial Marketing Management
·
2022
·
2 authors
70
citations
Customer identification: The missing link between relationship quality and supplier performance
Industrial Marketing Management
·
2021
·
3 authors
34
citations
Religion, Spirituality, and Advertising
Journal of Advertising
·
2021
·
2 authors
·
Open access
24
citations
The role of brand in overcoming consumer resistance to autonomous vehicles
Psychology and Marketing
·
2021
·
4 authors
43
citations
Religious Belief, Religious Priming, and Negative Word of Mouth
Journal of Marketing Research
·
2021
·
3 authors
·
Open access
49
citations
B2B purchase engagement: Examining the key drivers and outcomes in professional services
Industrial Marketing Management
·
2019
·
3 authors
·
Open access
77
citations
Service innovation and adoption in industrial markets: An SME perspective
Industrial Marketing Management
·
2019
·
3 authors
78
citations
Exploring brand strength's nomological net and its dimensional dynamics
Journal of Retailing and Consumer Services
·
2019
·
2 authors
24
citations
Investigating the impact of young consumers’ religiosity on digital piracy
International Journal of Consumer Studies
·
2018
·
4 authors
·
Open access
22
citations
The effects of brand identity on brand performance in the service sector
Journal of Strategic Marketing
·
2018
·
3 authors
·
Open access
38
citations
Deck the Halls With Boughs of Holly to Soften Evaluations of Service Failure
Journal of Service Research
·
2018
·
3 authors
·
Open access
34
citations
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Industrial Marketing Management
·
2018
·
4 authors
·
Open access
39
citations
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Tourism Management
·
2017
·
3 authors
69
citations
Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives
Services Marketing Quarterly
·
2017
·
3 authors
·
Open access
51
citations
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
Industrial Marketing Management
·
2017
·
2 authors
·
Open access
91
citations
Investigating the role of religiosity as a deterrent against digital piracy
Marketing Intelligence & Planning
·
2017
·
3 authors
·
Open access
20
citations
Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
Journal of Brand Management
·
2016
·
4 authors
·
Open access
64
citations
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Journal of Retailing and Consumer Services
·
2016
·
2 authors
·
Open access
235
citations
The role of religious leaders on digital piracy attitude and intention
Journal of Retailing and Consumer Services
·
2016
·
3 authors
·
Open access
45
citations
A taxonomy of prestige-seeking university students: strategic insights for higher education
Journal of Strategic Marketing
·
2016
·
2 authors
·
Open access
22
citations
Authentic assessment in business education: its effects on student satisfaction and promoting behaviour
Studies in Higher Education
·
2016
·
2 authors
·
Open access
127
citations
Religiosity and Digital Piracy: An Empirical Examination
Services Marketing Quarterly
·
2016
·
3 authors
·
Open access
29
citations
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
Journal of Retailing and Consumer Services
·
2015
·
2 authors
·
Open access
166
citations
Linking fashion consciousness with Gen Y attitude towards prestige brands
Asia Pacific Journal of Marketing and Logistics
·
2015
·
3 authors
·
Open access
55
citations
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
Journal of Brand Management
·
2015
·
2 authors
·
Open access
98
citations
Australian Consumers’ Decision-Making Styles for Everyday Products
Australasian Marketing Journal (AMJ)
·
2015
·
2 authors
·
Open access
34
citations
Linking Brand Orientation with Service Quality, Satisfaction, and Positive Word-of-Mouth: Evidence from the Higher Education Sector
Journal of Nonprofit & Public Sector Marketing
·
2014
·
1 author
·
Open access
97
citations
The role of brand orientation in the higher education sector: a student-perceived paradigm
Asia Pacific Journal of Marketing and Logistics
·
2013
·
1 author
69
citations
The role of external influences in high involvement purchase behaviour
Marketing Intelligence & Planning
·
2013
·
2 authors
·
Open access
19
citations
How great thy brand: the impact of church branding on perceived benefits
International Journal of Nonprofit and Voluntary Sector Marketing
·
2013
·
1 author
·
Open access
23
citations
An Empirical Investigation of the Relationship between Personality Traits, Prestige Sensitivity, and Fashion Consciousness of Generation Y in Australia
Australasian Marketing Journal (AMJ)
·
2012
·
1 author
·
Open access
47
citations
Discovering Consumer Personality Clusters in Prestige Sensitivity and Fashion Consciousness Context
Journal of International Consumer Marketing
·
2012
·
1 author
·
Open access
23
citations
The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm
Journal of Strategic Marketing
·
2011
·
1 author
43
citations
The Role of Brand Orientation in Church Participation: An Empirical Examination
Journal of Nonprofit & Public Sector Marketing
·
2011
·
1 author
·
Open access
27
citations
Market Orientation and Brand Orientation from Customer Perspective: An Empirical Examination in the Non-profit Sector
International Journal of Business and Management
·
2010
·
1 author
·
Open access
23
citations
Predicting brand preferences
Journal of Fashion Marketing and Management
·
2009
·
2 authors
·
Open access
68
citations
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
Journal of Brand Management
·
2007
·
2 authors
·
Open access
223
citations