Articlehybrid2024

Drivers of strategic green marketing orientation: An SME owner-manager perspective

Lay Peng Tan · Riza Casidy · Denni I. Arli

20 citations0/0 files storedJournal of Retailing and Consumer Services

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

Small and Medium-Sized Enterprises (SME) are crucial in addressing climate change as they constitute more than 90% of global businesses. Building on the upper echelons theory, this study examines the driver of strategic green marketing orientation (SGMO) from the perspective of SME owner/manager. Through a survey involving 426 SME owners/managers in the United States, it reveals that SME owners/managers’ biospheric values positively influence SGMO via perceived competitive advantage, which in turns influence business performance. It also identifies perceived stakeholder pressures, perceived behavioral control, and perceived risks as key boundary conditions on the relationship between SGMO and its drivers.

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2007Upper Echelons Theory: An Update 2014The Impact of Corporate Sustainability on Organizational Processes and Performance 2020The theory of planned behavior: Frequently asked questions 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies 2015Predicting green product consumption using theory of planned behavior and reasoned action 2007The Driver of Green Innovation and Green Image – Green Core Competence 2009Stakeholder pressure and the adoption of environmental practices: The mediating effect of training

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