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Monika Christine Schuhmacher · Study
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Author
Monika Christine Schuhmacher
29 works
· latest 2026
· 2 institutions
cluster: provisional
ORCID 0000-0001-9353-421X
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Citations
764
Works here
29
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Most cited in this library
Digital infrastructure and entrepreneurial action-formation: A multilevel study
2022 · 135 citations
Get the show on the road: Go-to-market strategies for e-innovations of start-ups
2017 · 125 citations
Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas
2012 · 91 citations
What frugal products are and why they matter: A cross-national multi-method study
2019 · 73 citations
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption
2019 · 71 citations
Works
29 shown
How decision failures shape escalation of commitment: the role of regret and regulatory focus
Journal of Business Research
·
2026
·
3 authors
·
Open access
1
citations
Flops and Missed Opportunities: The Differential Effect of Distinct Failure Types on Persistence With Underperforming Innovation Projects
Journal of Product Innovation Management
·
2026
·
4 authors
·
Open access
3
citations
Predicting entrepreneurial activity using machine learning
Journal of Business Venturing Insights
·
2022
·
2 authors
33
citations
Evaluating Affordance-Based Opportunities: A Conjoint Experiment of Corporate Venture Capital Managers’ Decision-Making
Entrepreneurship Theory and Practice
·
2022
·
3 authors
21
citations
Digital infrastructure and entrepreneurial action-formation: A multilevel study
Journal of Business Venturing
·
2022
·
2 authors
135
citations
Attracting Investors in Initial Coin Offerings: The Relevance of Specific Technological Capabilities for Fundraising Success
Review of Corporate Finance
·
2021
·
2 authors
31
citations
A CONFIGURATIONAL PERSPECTIVE ON BoP INNOVATION CAPABILITY
International Journal of Innovation Management
·
2021
·
3 authors
6
citations
The Role of Students, Educators, and Educational Institutes in Entrepreneurship Education: A Systematic Literature Review and Directions for Future Research
Entrepreneurship Education and Pedagogy
·
2020
·
2 authors
·
review
17
citations
Der Einfluss vorheriger Entscheidungsergebnisse auf die Fortführung scheiternder Innovationsprojekte
·
2020
·
3 authors
0
citations
Get over it! How a previous decision outcome affects decision-makers inclination towards escalation of commitment
·
2020
·
3 authors
0
citations
What Frugal Products are and Why they Matter: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2020
·
4 authors
·
other
0
citations
What frugal products are and why they matter: A cross-national multi-method study
Journal of Cleaner Production
·
2019
·
4 authors
·
Open access
73
citations
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption
International Journal of Research in Marketing
·
2019
·
4 authors
·
Open access
71
citations
What frugal products are and why they matter: A structured abstract
·
2019
·
4 authors
0
citations
How Pricing Teams Develop Effective Pricing Strategies for New Products
Journal of Product Innovation Management
·
2018
·
3 authors
·
Open access
24
citations
Reversing Gears
Research-Technology Management
·
2018
·
3 authors
6
citations
Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability
·
2018
·
3 authors
0
citations
INVESTIGATING ANTECEDENTS AND STAGE-SPECIFIC EFFECTS OF CUSTOMER INTEGRATION INTENSITY ON NEW PRODUCT SUCCESS
International Journal of Innovation Management
·
2017
·
3 authors
10
citations
Get the show on the road: Go-to-market strategies for e-innovations of start-ups
Journal of Business Research
·
2017
·
3 authors
·
Open access
125
citations
Adding to the frugal innovation discourse: conceptualizing and measuring product frugality
·
2017
·
4 authors
0
citations
Reverse innovation : how to use emerging markets as a source of corporate competitive advantage
·
2017
·
3 authors
0
citations
Comparing the incomparable? How consumers judge the price fairness of new products
International Journal of Research in Marketing
·
2015
·
4 authors
·
Open access
42
citations
How to use emerging markets as an innovation incubator for developed markets: a conceptual framework
·
2015
·
3 authors
0
citations
Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets
MADOC (University of Mannheim)
·
2014
·
3 authors
·
other
0
citations
Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments
Journal of Global Fashion Marketing
·
2013
·
3 authors
11
citations
Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors
Journal of Product Innovation Management
·
2013
·
4 authors
·
Open access
63
citations
Managing Business Activities in Lower-End Consumer Segments in Emerging Markets
MADOC (University of Mannheim)
·
2013
·
3 authors
·
report
·
Open access
1
citations
Amazon: How Amazon Establishes a Global Reach in E-tailing
·
2013
·
2 authors
0
citations
Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas
Creativity and Innovation Management
·
2012
·
2 authors
91
citations