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What Frugal Products are and Why they Matter: An Abstract · Study

WorkWhat Frugal Products are and Why they Matter: An Abstract

Sergej von Janda2020

Work2020

What Frugal Products are and Why they Matter: An Abstract

Sergej von Janda · Sabine Kuester · Monika Christine Schuhmacher · G. Shainesh

0 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Innovation and Socioeconomic Development Business Strategies and Innovation Environmental Sustainability in Business

Abstract

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Details

Year2020

Typeother

Published2020-01-01

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations0

Files0 public / 0

ShelfInnovation and Socioeconomic Development

Identifiers

doi10.1007/978-3-030-39165-2_150

openalex_workW3035567656

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