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Sabine Kuester · Study
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Author
Sabine Kuester
28 works
· latest 2026
· 3 institutions
cluster: provisional
ORCID 0000-0003-0985-2288
Works
28 shown
How decision failures shape escalation of commitment: the role of regret and regulatory focus
Journal of Business Research
·
2026
·
3 authors
·
Open access
1
citations
Fueling innovation management research: Future directions and five forward‐looking paths
Journal of Product Innovation Management
·
2024
·
22 authors
·
Open access
79
citations
A CONFIGURATIONAL PERSPECTIVE ON BoP INNOVATION CAPABILITY
International Journal of Innovation Management
·
2021
·
3 authors
6
citations
What Frugal Products are and Why they Matter: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2020
·
4 authors
·
other
0
citations
What frugal products are and why they matter: A cross-national multi-method study
Journal of Cleaner Production
·
2019
·
4 authors
·
Open access
73
citations
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption
International Journal of Research in Marketing
·
2019
·
4 authors
·
Open access
71
citations
What frugal products are and why they matter: A structured abstract
·
2019
·
4 authors
0
citations
How Pricing Teams Develop Effective Pricing Strategies for New Products
Journal of Product Innovation Management
·
2018
·
3 authors
·
Open access
24
citations
Reversing Gears
Research-Technology Management
·
2018
·
3 authors
6
citations
We are (not) all the same! A differentiated look at the BOP consumer market
·
2018
·
3 authors
1
citations
Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability
·
2018
·
3 authors
0
citations
Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden
·
2017
·
2 authors
0
citations
Reverse innovation : how to use emerging markets as a source of corporate competitive advantage
·
2017
·
3 authors
0
citations
Adding to the frugal innovation discourse: conceptualizing and measuring product frugality
·
2017
·
4 authors
0
citations
Innovation in Entwicklungsmärkten : Auswirkungen von Ressourcenrestriktionen auf den Innovationsprozess
MADOC (University of Mannheim)
·
2017
·
3 authors
·
report
·
Open access
0
citations
THE ROLE OF DEFAULTS IN PREVENTING INNOVATION REJECTION
International Journal of Innovation Management
·
2015
·
3 authors
·
Open access
10
citations
Comparing the incomparable? How consumers judge the price fairness of new products
International Journal of Research in Marketing
·
2015
·
4 authors
·
Open access
42
citations
How to use emerging markets as an innovation incubator for developed markets: a conceptual framework
·
2015
·
3 authors
0
citations
Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets
MADOC (University of Mannheim)
·
2014
·
3 authors
·
other
0
citations
Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors
Journal of Product Innovation Management
·
2013
·
4 authors
·
Open access
63
citations
Managing Business Activities in Lower-End Consumer Segments in Emerging Markets
MADOC (University of Mannheim)
·
2013
·
3 authors
·
report
·
Open access
1
citations
Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas
Creativity and Innovation Management
·
2012
·
2 authors
91
citations
Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
Journal of Product Innovation Management
·
2012
·
3 authors
·
Open access
49
citations
Marketing Management : A Contemporary Perspective
·
2009
·
3 authors
62
citations
Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison
Journal of International Marketing
·
2005
·
4 authors
131
citations
Entry strategy for radical product innovations: A conceptual model and propositional inventory
International Journal of Research in Marketing
·
2002
·
2 authors
·
Open access
71
citations
Towards an Improved Understanding of Industrial Buying Behavior: Determinants of the Number of Suppliers
Journal of Business-to-Business Marketing
·
2001
·
2 authors
35
citations
Retaliatory Behavior to New Product Entry
Journal of Marketing
·
1999
·
3 authors
141
citations