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Veronika V. Tarnovskaya · Study
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Author
Veronika V. Tarnovskaya
11 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-5073-8535
Works
11 shown
Sustainability as the Source of Competitive Advantage. How Sustainable is it?
International business and management series
·
2023
·
1 author
·
chapter
·
Open access
30
citations
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
Journal of Brand Management
·
2022
·
4 authors
·
Open access
19
citations
B2B brand equity: investigating the effects of human capital and relational trust
Journal of Business and Industrial Marketing
·
2018
·
3 authors
53
citations
Corporate rebranding failure and brand meanings in the digital environment
Marketing Intelligence & Planning
·
2018
·
2 authors
54
citations
Multiple stakeholders and B2B branding in emerging markets
Qualitative Market Research An International Journal
·
2016
·
2 authors
·
Open access
18
citations
Market-driving strategy implementation through global supplier relationships
Industrial Marketing Management
·
2011
·
5 authors
·
Open access
45
citations
Internalising a brand across cultures: the case of IKEA
International Journal of Retail & Distribution Management
·
2011
·
2 authors
23
citations
Branding capability of technology born globals
Journal of Brand Management
·
2010
·
2 authors
·
Open access
45
citations
The role of networks and matching in market entry to emerging retail markets
International Marketing Review
·
2008
·
3 authors
·
Open access
118
citations
The role of corporate branding in a market driving strategy
International Journal of Retail & Distribution Management
·
2008
·
3 authors
45
citations
Market driving multinationals and their global sourcing network
International Marketing Review
·
2008
·
3 authors
·
Open access
77
citations