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Branding capability of technology born globals · Study

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ArticleBranding capability of technology born globals

Liliya Altshuler2010

OA

Articlegreen2010

Branding capability of technology born globals

Liliya Altshuler · Veronika V. Tarnovskaya

45 citations·0/0 files stored·Journal of Brand Management

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Marketing and Advertising Strategies International Business and FDI Corporate Identity and Reputation

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References

1984Case Study Research: Design and Methods 1997Dynamic capabilities and strategic management 2011Case study research: design and methods 1996Toward a knowledge‐based theory of the firm 2009Building theories from case study research 1996Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1994The Dynamic Capabilities of Firms: an Introduction

Cited by

2016Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)2021Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance 2017Branding capabilities and SME performance in an emerging market 2023Creating competitive advantage through entrepreneurial factors, collaboration and learning 2017Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach

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Details

Year2010

Typearticle

Published2010-12-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations45

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/bm.2010.47

openalex_workW2160898586

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