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Liangyan Wang · Study
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Author
Liangyan Wang
15 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0002-8947-8945
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Citations
994
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Most cited in this library
When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations
2010 · 256 citations
How Does Environmental Irresponsibility Impair Corporate Reputation? A Multi‐Method Investigation
2016 · 187 citations
Idleness Aversion and the Need for Justifiable Busyness
2010 · 124 citations
CEO Narcissism, Public Concern, and Megaproject Social Responsibility: Moderated Mediating Examination
2018 · 89 citations
Is Green the Virtue of Humility? The Influence of Humble CEOs on Corporate Green Innovation in China
2021 · 64 citations
Works
15 shown
Mitigating the Negative Effect of Overchoice on Purchase Decision: The Role of Product Evaluability
Psychology and Marketing
·
2025
·
3 authors
·
Open access
5
citations
Larger = more attractive? Image size on food packages influences purchase likelihood
Psychology and Marketing
·
2022
·
3 authors
25
citations
Is Green the Virtue of Humility? The Influence of Humble CEOs on Corporate Green Innovation in China
IEEE Transactions on Engineering Management
·
2021
·
5 authors
64
citations
Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Journal of Consumer Behaviour
·
2020
·
3 authors
16
citations
Up-Down versus Left-Right: The Effect of Writing Direction Change in East Asia on Consumers’ Perceptions and Advertising
Journal of Advertising
·
2019
·
3 authors
29
citations
The performance effects of creative imitation on original products: Evidence from lab and field experiments
Strategic Management Journal
·
2019
·
4 authors
·
Open access
34
citations
To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses
Cornell Hospitality Quarterly
·
2019
·
3 authors
41
citations
CEO Narcissism, Public Concern, and Megaproject Social Responsibility: Moderated Mediating Examination
Journal of Management in Engineering
·
2018
·
4 authors
89
citations
Thinking styles affect reactions to brand crisis apologies
European Journal of Marketing
·
2016
·
3 authors
20
citations
How Does Environmental Irresponsibility Impair Corporate Reputation? A Multi‐Method Investigation
Corporate Social Responsibility and Environmental Management
·
2016
·
5 authors
187
citations
Trust antecedents, trust and online microsourcing adoption: An empirical study from the resource perspective
Decision Support Systems
·
2016
·
4 authors
·
Open access
41
citations
Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies
International Journal of Research in Marketing
·
2015
·
3 authors
·
Open access
12
citations
Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations
Journal of Consumer Research
·
2013
·
2 authors
51
citations
When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations
Tourism Management
·
2010
·
5 authors
256
citations
Idleness Aversion and the Need for Justifiable Busyness
Psychological Science
·
2010
·
3 authors
124
citations