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Windy Dees · Study
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Author
Windy Dees
7 works
· latest 2012
· 3 institutions
cluster: provisional
ORCID 0000-0001-9416-2614
Works
7 shown
Creating Experiential Learning Opportunities for Sport Management Students: The Case of Grand Slam Marketing
Sport Management Education Journal
·
2012
·
2 authors
29
citations
New media and technology use in corporate sport sponsorship: performing activational leverage from an exchange perspective
International Journal of Sport Management and Marketing
·
2011
·
1 author
47
citations
Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes
Sport Marketing Quarterly
·
2010
·
3 authors
56
citations
Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program
Sport Marketing Quarterly
·
2008
·
3 authors
166
citations
Measuring the Marketing Communication Activations of a Professional Tennis Tournament
Sport Marketing Quarterly
·
2006
·
3 authors
43
citations
Attitudes Toward Sponsorship at a State Sports Festival
Event Management
·
2006
·
3 authors
30
citations
Media Preferences of Action Sports Consumers: Differences between Generation X and Y
Sport Marketing Quarterly
·
2006
·
3 authors
48
citations