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Hernán A. Bruno · Study
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Author
Hernán A. Bruno
3 works
· latest 2019
· 3 institutions
cluster: provisional
ORCID 0000-0003-3677-5492
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Citations
181
Works here
3
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19
Most cited in this library
Research Note—Structural Demand Estimation with Varying Product Availability
2008 · 82 citations
Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets
2012 · 61 citations
Brand Positioning Based on Brand Image–Country Image Fit
2019 · 38 citations
Works
3 shown
Brand Positioning Based on Brand Image–Country Image Fit
Marketing Science
·
2019
·
5 authors
38
citations
Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets
Journal of Marketing Research
·
2012
·
3 authors
61
citations
Research Note—Structural Demand Estimation with Varying Product Availability
Marketing Science
·
2008
·
2 authors
82
citations