Article2019

Brand Positioning Based on Brand Image–Country Image Fit

Kristina Klein · Franziska Völckner · Hernán A. Bruno · Henrik Sattler · Pascal Bruno

38 citations0/0 files storedMarketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification European Cultural and National Identity Corporate Identity and Reputation

Abstract

This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 38 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2002Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2007Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance 1989The self and social behavior in differing cultural contexts.2000Modernization, Cultural Change, and the Persistence of Traditional Values 1997Dimensions of Brand Personality 2012Identifying careless responses in survey data.

Cited by

2020Influence of Brand Image of a Sports Event on the Recommendation of Its Participants 2022A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning 2024Brand warmth elicits feedback, not complaints

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.