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ArticleBrand warmth elicits feedback, not complaints

Vivek Astvansh2024

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Articlegreen2024

Brand warmth elicits feedback, not complaints

Vivek Astvansh · Anshu Suri · Hoorsana Damavandi

21 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

2016A Guideline of Selecting and Reporting Intraclass Correlation Coefficients for Reliability Research 1965Inequity In Social Exchange 2002Consumer Trust, Value, and Loyalty in Relational Exchanges 1997Dimensions of Brand Personality 1986Appraisal, coping, health status, and psychological symptoms.1998Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map

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Year2024

Typearticle

Published2024-03-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations21

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-024-01009-w

openalex_workW4392359802

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