References

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• 2007Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance12,160 cited
• 1989The self and social behavior in differing cultural contexts.5,019 cited
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• 1997Dimensions of Brand Personality4,046 cited
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• 1996‘Building Strong Brands’2,120 cited
• 2005Self‐Construal, Reference Groups, and Brand Meaning