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Chung-Wha Chloe Ki · Study
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Author
Chung-Wha Chloe Ki
13 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-1372-1686
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Most cited in this library
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
2019 · 746 citations
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
2020 · 700 citations
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 · 189 citations
Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults
2022 · 148 citations
How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review
2020 · 136 citations
Works
13 shown
Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption
Journal of Retailing and Consumer Services
·
2024
·
5 authors
37
citations
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
Journal of Business Research
·
2024
·
3 authors
189
citations
Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption
Journal of Retailing and Consumer Services
·
2023
·
5 authors
68
citations
Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults
Journal of Business Research
·
2022
·
3 authors
·
Open access
148
citations
Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?
Fashion and Textiles
·
2021
·
2 authors
·
Open access
72
citations
Toward a circular economy: Understanding consumers' moral stance on corporations' and individuals' responsibilities in creating a circular fashion economy
Business Strategy and the Environment
·
2020
·
3 authors
107
citations
How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review
Corporate Social Responsibility and Environmental Management
·
2020
·
3 authors
·
review
136
citations
Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users
Computers in Human Behavior
·
2020
·
3 authors
·
Open access
134
citations
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Journal of Retailing and Consumer Services
·
2020
·
4 authors
·
Open access
700
citations
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
Psychology and Marketing
·
2019
·
2 authors
746
citations
Pleasure and guilt: how do they interplay in luxury consumption?
European Journal of Marketing
·
2017
·
3 authors
114
citations
Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt
Fashion, Industry and Education/International journal of costume culture
·
2016
·
2 authors
·
Open access
20
citations
Sustainable Versus Conspicuous Luxury Fashion Purchase: Applying Self‐Determination Theory
Family and Consumer Sciences Research Journal
·
2016
·
2 authors
83
citations