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Ann-Kristin Knapp · Study

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Ann-Kristin Knapp

1 works· latest 2013· 1 institutionscluster: provisional

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The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model2013 · 33 citations

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The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model

Journal of the Academy of Marketing Science·2013·3 authors

33citations