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James A. Karrh · Study
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Author
James A. Karrh
5 works
· latest 2006
· 3 institutions
cluster: provisional
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5
Citations
1,286
Works here
5
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Most cited in this library
Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
2006 · 475 citations
Brand Placement: A Review
1998 · 410 citations
Practitioners' evolving views on product placement effectiveness
2003 · 267 citations
Audience attitudes towards brand (product) placement: Singapore and the United States
2001 · 116 citations
Video news releases: Effects on viewer recall and attitudes
1996 · 18 citations
Works
5 shown
Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
Journal of Advertising
·
2006
·
3 authors
475
citations
Practitioners' evolving views on product placement effectiveness
Journal of Advertising Research
·
2003
·
3 authors
267
citations
Audience attitudes towards brand (product) placement: Singapore and the United States
International Journal of Advertising
·
2001
·
3 authors
116
citations
Brand Placement: A Review
Journal of Current Issues & Research in Advertising
·
1998
·
1 author
410
citations
Video news releases: Effects on viewer recall and attitudes
Public Relations Review
·
1996
·
2 authors
18
citations