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Video news releases: Effects on viewer recall and attitudes · Study

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ArticleVideo news releases: Effects on viewer recall and attitudes

Anne Owen1996

Article1996

Video news releases: Effects on viewer recall and attitudes

Anne Owen · James A. Karrh

18 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Marketing and Advertising Strategies Media Studies and Communication

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1978The Persuasive Effect of Source Credibility: A Situational Analysis 1948Advertising Principles and Practice 1989Advertising: Principles & Practice 1986Source Credibility: on the Independent Effects of Trust and Expertise

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2017Will you run it? A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies 2008VNR Usage: A Matter of Regulation or Ethics?2007The Media Audit: A Tool for Managing Media Relationships

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Year1996

Typearticle

Published1996-12-01

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations18

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/s0363-8111(96)90029-6

openalex_workW2075498485

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