SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The ad creativity cube: conceptualization and initial validation · Study

ArticleShelves

ArticleThe ad creativity cube: conceptualization and initial validation

Swee Hoon Ang2007

Article2007

The ad creativity cube: conceptualization and initial validation

Swee Hoon Ang · Yih Hwai Lee · Siew Meng Leong

192 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Creativity in Education and Neuroscience Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 192 citations exist upstream.

References

1983Architecture of Cognition 1988The Role of Involvement in Attention and Comprehension Processes 1997Advertising And Promotion: Integrated Marketing Communications Perspective 1995Defying the crowd: cultivating creativity in a culture of conformity 1987The Power of Feelings in Understanding Advertising Effects 2001Models of the Creative Process: Past, Present and Future 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?2003Sympathy and Empathy: Emotional Responses to Advertising Dramas

Cited by

2021Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising 2016Valuable Virality 2012A Critical Analysis of the Workplace Creativity Criterion Space 2011The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments 2008Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2012Necessary but not sufficient: Beyond novelty in advertising creativityarticle · 11 shared references 2011An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistanarticle · 7 shared references 2000Exploring the dimensions of ad creativityarticle · 5 shared references 2012Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?article · 5 shared references 2000Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidencearticle · 4 shared references 2005The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicationsarticle · 4 shared references

Details

Year2007

Typearticle

Published2007-04-25

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations192

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/s11747-007-0042-4

openalex_workW2002744546

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2008

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

2010Measurable Emotions: How Television Ads Really Work

2020They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance