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Video news releases: Effects on viewer recall and attitudes
4 references·3 citing·28 second hop
Video news releases: Effects on viewer recall and attitudes (1996)Video news releases: Effects on viewer re…Advertising: Principles & Practice (1989)Advertising: Principles & Pra…Source Credibility: on the Independent Effects of Trust and Expertise (1986)Source Credibility: on the In…The Persuasive Effect of Source Credibility: A Situational Analysis (1978)The Persuasive Effect of Sour…Advertising Principles and Practice (1948)Advertising Principles and Pr…Will you run it? A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies (2017)Will you run it? A gatekeepin…VNR Usage: A Matter of Regulation or Ethics? (2008)VNR Usage: A Matter of Regula…The Media Audit: A Tool for Managing Media Relationships (2007)The Media Audit: A Tool for M…Benchmarking: the search for industry best practices that lead to superior performance (1989)The deming management method (1990)MANAGING PUBLIC RELATIONS (2018)The Influence of Source Credibility on Communication Effectiveness (1951)Generalized expectancies for internal versus external control of reinforcement. (1966)Self-Perception Theory (1972)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Lying: Moral Choice in Public and Private Life (1979)ACM code of ethics and professional conduct (1992)The Elements of Journalism: What Newspeople Should Know and the Public Should Expect (2001)Activist efforts of the Center for Media and Democracy to affect FCC policy for video news releases (2011)VNRs: Is the News Audience Deceived? (2011)Business and Society (1963)Consumers’ Responses to Negative Word‐of‐Mouth Communication: An Attribution Theory Perspective (2001)Electronic word of mouth (eWOM) (2009)Communicating uncertainty about facts, numbers and science (2019)Frontiers in Group Dynamics (1947)Mediating the Message: Theories of Influences on Mass Media Content (1995)Setting the agenda: the mass media and public opinion (2005)Shaping media relations scholarship: A systematic review (2023)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)The ad creativity cube: conceptualization and initial validation (2007)The Development of Hierarchy of Effects Model in Advertising (2012)Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)From Subservient Chickens to Brawny Men (2006)
this work references cited by second hop

References

  • 1978The Persuasive Effect of Source Credibility: A Situational Analysis395 cited
  • 1948Advertising Principles and Practice325 cited
  • 1989Advertising: Principles & Practice228 cited
  • 1986Source Credibility: on the Independent Effects of Trust and Expertise174 cited

Cited by

  • 2017Will you run it? A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies12 cited
  • 2008VNR Usage: A Matter of Regulation or Ethics?11 cited
  • 2007The Media Audit: A Tool for Managing Media Relationships9 cited

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