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Sam K. Hui · Study

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Sam K. Hui

18 works· latest 2021· 3 institutionscluster: provisionalORCID 0000-0002-7846-5794

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Citations2,160

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Most cited in this library

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies2013 · 351 citations
Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior2009 · 267 citations
From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts2007 · 246 citations
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building2008 · 195 citations
Mobile Promotions: A Framework and Research Priorities2016 · 149 citations

Works

18 shown

Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study

Journal of Marketing Research·2021·3 authors

51citations

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing·2016·5 authors·Open access

149citations

The role of surprise: Understanding overreaction and underreaction to unanticipated events using in-play soccer betting market

Journal of Economic Behavior & Organization·2014·2 authors

50citations

Assessing Box Office Performance Using Movie Scripts: A Kernel-Based Approach

IEEE Transactions on Knowledge and Data Engineering·2014·3 authors

86citations

Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Journal of Marketing Research·2013·4 authors

136citations

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

Journal of Marketing·2013·4 authors

351citations

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science·2013·3 authors·Open access

37citations

Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

SSRN Electronic Journal·2012·4 authors·preprint·Open access

25citations

Consumer preferences for color combinations: An empirical analysis of similarity‐based color relationships

Journal of Consumer Psychology·2010·3 authors

127citations

Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer

Journal of Marketing Research·2010·3 authors

122citations

Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Journal of Consumer Research·2009·3 authors

267citations

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Marketing Science·2008·3 authors·Open access

195citations

Research Note—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality

Marketing Science·2008·3 authors

113citations

Modeling DVD Preorder and Sales: An Optimal Stopping Approach

Marketing Science·2008·3 authors

30citations

Beyond conjoint analysis: Advances in preference measurement

Marketing Letters·2008·12 authors·Open access

138citations

From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts

Management Science·2007·3 authors·Open access

246citations

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

SSRN Electronic Journal·2007·3 authors·preprint·Open access

19citations

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

SSRN Electronic Journal·2006·3 authors·preprint·Open access

18citations