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Hancheng Liu · Study

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Hancheng Liu

2 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0003-2733-6973

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i102

Citations151

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22

Most cited in this library

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm2022 · 110 citations
Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets2022 · 41 citations

Works

2 shown

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product & Brand Management·2022·2 authors

110citations

Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets

Management Decision·2022·4 authors

41citations