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Yookyung Hwang · Study
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Yookyung Hwang
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· latest 2013
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cluster: provisional
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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
2013 · 50 citations
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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Journal of Business Research
·
2013
·
3 authors
50
citations